bOAt IPO: Everything You Need to Know About India’s Favorite Audio Brand Going Public
When you think of trendy earbuds or stylish Bluetooth speakers in India, chances are the brand that pops up first is bOAt. Known for making audio gadgets that mix performance with affordability, bOAt has become a household name. Now, the company behind it — Imagine Marketing Limited — is all set to launch its much-awaited bOAt IPO.
Here’s a clear, human explanation of everything you should know before investing.
What is the bOAt IPO All About?
bOAt’s parent company, Imagine Marketing Limited, filed its Updated Draft Red Herring Prospectus (UDRHP) with SEBI on October 28, 2025. The IPO will consist of a fresh issue of shares along with an offer for sale (OFS) by existing shareholders.
The company may also consider a Pre-IPO placement of up to ₹1,000 crore, which would reduce the size of the fresh issue accordingly.
The book-running lead managers (BRLMs) for the issue include some big names:
- ICICI Securities Limited
- Goldman Sachs (India) Securities Pvt. Ltd.
- JM Financial Limited
- Nomura Financial Advisory and Securities (India) Pvt. Ltd.
The registrar for the bOAt IPO is MUFG Intime India Pvt. Ltd. (formerly Link Intime).
bOAt IPO – Key Objectives of the Offer
The company plans to use the net proceeds from the fresh issue for the following purposes:
- Funding Working Capital Requirements – ₹2,250 million (₹225 crore)
To manage growing inventory and meet the increasing demand for audio and wearable products. - Brand and Marketing Expenses – ₹1,500 million (₹150 crore)
To strengthen brand awareness, expand offline presence, and push global marketing campaigns. - General Corporate Purposes – including technology upgrades and potential acquisitions.
In simple terms, the bOAt IPO is not just about raising funds; it’s a move to fuel its next phase of growth — both in India and globally.
Company Overview: From Startup to Market Leader
Founded by Aman Gupta and Sameer Mehta, bOAt has evolved from a small startup to a leading name in India’s consumer electronics space. The company’s product range spans earphones, headphones, speakers, smartwatches, and other wearables.
According to Redseer’s Industry Report, bOAt ranks among the top players in India’s hearables and wearables market, benefiting from the country’s booming digital lifestyle trend and government’s “Make in India” manufacturing push.
Financial Performance Snapshot
Here’s a quick look at bOAt’s performance based on its restated consolidated financials:
| Period | Revenue from Operations (₹ million) | Profit / (Loss) (₹ million) |
| FY 2023 | 34,031.84 | Positive |
| FY 2024 | 31,353.46 | Slight dip due to demand slowdown |
| FY 2025 | 30,978.14 | Recovered with improved margins |
The company has consistently maintained leadership in the audio and wearable categories despite margin pressures from online marketplaces and rising competition.
Its focus on innovation, cost-efficient design, and domestic manufacturing partnerships (like Dixon Technologies) has helped it maintain strong growth.
Risks and Challenges
Every IPO has its risks, and bOAt’s prospectus highlights a few worth noting:
- High dependence on third-party manufacturers and suppliers for components.
- Intense market competition from global brands like Noise, Fire-Boltt, and OnePlus.
- Fluctuating input costs and pricing pressure from online platforms.
- Pending tax litigations and contingent liabilities of over ₹2,400 million.
Despite these challenges, the brand’s deep consumer connect and expanding offline strategy give it an edge.
What Makes the bOAt IPO Interesting
For retail investors, bOAt is not just another gadget brand — it’s part of India’s digital lifestyle story. The company has built a strong community-driven brand, often using influencer marketing and youth-centric campaigns.
Moreover, its steady diversification into smartwatches, gaming accessories, and lifestyle tech hints at long-term potential beyond audio.
The bOAt IPO could also mark a new chapter in India’s D2C (direct-to-consumer) success stories, similar to how startups like Nykaa and Mamaearth made their market debut.
Expected Dates and Listing
- DRHP filed: October 28, 2025
- Anchor Investor Bidding Date: One working day before the IPO opens
- IPO Opening and Closing Dates: To be announced soon
- Proposed Listing: BSE and NSE
Final Thoughts: Should You Watch the bOAt IPO?
If you believe in the long-term growth of India’s consumer tech and D2C ecosystem, bOAt’s IPO is worth keeping on your radar. The company’s strong brand recall, consistent revenue base, and youth-driven appeal give it a solid foundation.
However, as with all IPOs, investors should assess valuations once the price band is announced and compare it with listed peers in the electronics and wearables segment.
bOAt’s journey from startup to stock market debut is a testament to India’s entrepreneurial energy — and for investors, it could be a chance to own a slice of a brand that has literally been in everyone’s ears.
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